Is Cole Bennett the next visionary video director for a whole new generation of hip hop artists? Rolling Stone Magazine seems to be hinting that in their recent interview with the founder of Lyrical Lemonade and Opposition’s fastest growing partner. The interview traces Cole’s suburban Illinois roots from filming live shows of Chicago’s hip-hop scene to working with a growing list of up-and-coming rappers like Smokepurpp, Famous Dex, and Lil Pump. Cole’s aesthetic is perfect for artists crossing over from SoundCloud to the world of Youtube, but even bigger artists like Migos are noticing Cole’s unique way of putting together a music video that you can’t turn away from. The interview touches on Cole’s role models including Chance the Rapper’s video director Austin Vesely, Famous Dex’s critical role in jumpstarting Cole’s career, and what the young music director sees for the future of hip hop music videos.
Read the full interview here.