The major key to sustaining success on YouTube is mastering the promo game. When your video drops, don’t miss out on the bigger opportunity to build your brand. Own your audience and grab the limelight by packing each upload with the following:

  • Add links to your website and social pages on the about tab on your channel. These are also visible on the home tab.
  • Add Annotations and Interactive cards that ask viewers to subscribe and link to related videos or content.
  • In your description add an artist bio and links to your social media.
  • Up to four icon links can be overlaid on your channel art, so add a link to your iTunes store, your website, merch store, and strongest social channels here.

The Takeaway: On YouTube link building is brand building, and the free promo opportunities yours to take. Don’t miss out and make sure your channel and videos are taking full advantage of the benefits here.

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